Using the right marketing tool is one of the most important components for the growth and development of your business. This article introduces you to effective marketing tools specifically for small businesses, as experienced marketing methods for large businesses may be less profitable for small businesses. Following tools are often used in the marketing of small and medium businesses, but nevertheless, you will have to select the most relevant methods for your business with detailed observation and analysis.

Content Marketing

Content marketing is about creating and distributing content that is in demand and relevant to consumers. The effectiveness of this strategy is mainly based on focusing on the desires and values ​​of consumers. Frequently used tools for content marketing can help you easily and effectively deliver information to your potential customers.

1. Wordpress - is one of the simplest content management system that allows entrepreneurs to manage their website and post relevant content at an affordable price. It should be noted that 40% of the world's websites are built on Wordpress.

2. CoSchedule - This platform will help you find out if your audience is reading your content or not. You are also given the opportunity to analyze how effective the titles you have chosen are. In addition, through recommendations you can improve your content marketing strategies.

3. BuzzSumo - This tool will help you find out what issues and topics are most in demand and popular on the Internet, so that you can create your content accordingly. The platform will also simplify the processes of influencer detection, data analysis and monitoring.

4. Canva - If the services of professional designers are not available for your budget, you can use this tool. The platform gives you the ability to easily create graphic works without any experience. But it is clear that the works will have less of an original look, since the platform gives you access to generic types of materials.

Social media

Social media tools give you the ability to effectively manage and activate your pages. Apart from the tools available on social media sites (Facebook, Instagram, LinkedIn), using additional platforms will make it easier for you to manage social media.

1. Buffer - This platform helps you to easily share and plan your social media activities in advance. In addition to saving time and automating processes, you can use a variety of methods to broaden your audience.

2. ContentCal - This platform will help you plan your social media marketing strategy. You and your group will have the opportunity to share ideas in one space, define each activity period, and compile a calendar.

Email Marketing

Email marketing is one of the most commonly used forms of digital marketing. This method helps to deepen the relationship with potential or existing customers. Even though the development of technology has created new opportunities, email marketing is still considered to be one of the strongest marketing strategies for some businesses. It is noteworthy that 64% of small businesses use email marketing to provide information to consumers. In addition, the cost of email marketing is quite low and the processes are easy to automate, while the average profit generated by email marketing reaches $ 36 for every $ 1 spent.

Email marketing tools can help you simplify the process and save you time and money.

1. MailChimp - is one of the most popular email marketing tools. With the free version you can create emails and schedule them. This platform provides interesting information through recommendations and helps you optimize processes. At the same time, the tool gives you the ability to automate the process of sending emails and easily create a design for your emails.

2. Hubspot - This platform will simplify your email marketing with easy-to-use and user-friendly visuals and templates. After creating an account on the same platform, you can access customer relationship management (CRM) services, create lists and contact databases, manage and analyze your email marketing statistics.

3. Mailtracker - This simple tool helps you to know how many times your sent emails are clicked on. The information obtained will help you to select the best strategy for email marketing.

Analytics

It is important that your business activities and progress are measurable. For this it is necessary to be able to process the received information and data with the help of analytical tools.

1. Google Analytics - is one of the best analytics tools you can use for free. This platform gives you the opportunity to find out who visited your website and what their features are. Used effectively, Google Analytics can help you refine your marketing strategies and increase customer satisfaction.

2. CrazyEgg - This tool records the behavior of users on your website and helps you analyze the received information. In particular, it will provide you with information about which topics are the most interesting to users on your website and what goes unnoticed.

Search Engine Optimization

Search engine optimization is an important component of internet marketing that helps you increase your website visibility and audience.

1. Keywords Everywhere - one of the most distinctive and affordable tools for search engine optimization. With the help of this tool you can easily analyze what words to use to help you attract potential customers interested in your product. 

2. Google Trends - This tool collects data on the most frequently used search terms through Google. Through this platform you can learn what is popular for your region and your audience.

Project Management

Finally, all types of businesses need a platform to manage their projects. Using affordable or even free versions of project management platforms for small and medium businesses significantly increases the productivity of the marketing team.

1. Slack - This platform is one of the best project management tools that allows you to communicate, share documents, comment and connect with other applications in one place. It should also be noted that almost all features of the platform are free.

2. Trello - an easy-to-use platform for small businesses to help you remotely brainstorm and create a digital marketing plan.

3. Asana - This tool will help you plan and make your business operations more organized.

4. Google Drive - is a free and easy way for start-ups to share documents, add comments and create a shared online space.

Choosing the best of the above tools depends on the characteristics of your business. In order to be able to successfully select the optimal version, try to pre-analyze the pros and cons of each platform, their relevance and need, taking the size and characteristics of your business into consideration.