Matex Academy - ციფრული აკადემია

Martex Academy - შენი გზამკვლევი ციფრულ სამყაროში!

რა არის Martex Academy?

Martex Academy „მცირე და საშუალო მეწარმეობის განვითარების ასოციაციის (SMEDA)“ შვილობილი ბრენდია, რომელიც UNDP-ის და ევროკავშირის მხარდაჭერით შეიქმნა და მიზნად ისახავს ციფრული უნარების ამაღლების ხელშეწყობას და ციფრული განათლების პოპულარიზაციას როგორც თბილისში, ასევე რეგიონებში.

ციფრული აკადემია მომხმარებელს ეტაპობრივად შესთავაზებს სხვადასხვა თემატიკის, დიზაინისა და ხანგრძლივობის სასწავლო კურსებს, როგორც ციფრული მარკეტინგის, ისე IT მიმართულებებით.

Martex/მარტექსი - ციფრული მარკეტინგის სერვსიები

Social media management, email marketing, content marketing, copywriting, SEO, etc. These are terms that we already hear every day and are actually services that are increasingly replacing traditional marketing. The reason is simple - digital marketing is becoming more and more practical to reach our target audience more easily and effectively, while optimizing costs.

What is Martex?

Martex is a digital marketing agency created with the financial support of "Small and Medium Enterprises Development Association (SMEDA)" and the USAID Economic Management Program, which offers the most demanded digital marketing services to customers across the country.

The Martex team is made up of professionals who are always ready to tackle the task of any complexity and most importantly - are focused on the perfect execution of the pre-agreed plan with the customer.

ციფრული უნარების განვითარების პროგრამა

"Small and Medium Enterprises Development Association (SMEDA)" is launching a project in Khulo, Keda and Lagodekhi, the aim of which is to help young people living in these municipalities to develop digital skills. In particular, within the framework of the project, 30 young people will be selected from each municipality, who will undergo a social media management and digital skills course, after which they will be able to be effectively employed both locally and remotely.

The trainings will be held within the framework of the brand Martex Academy created within the framework of the project, and the course will be led by mentors with rich practical experience. The training consists of 14 meetings, at which both theoretical and practical issues will be discussed, so that after the course the trainee has the opportunity to manage social networks independently.

After completing the trainings, SMEDA will take care that the graduates will practice in SMEDA's member and partner organizations, as well as potentially join the internship program in the same or other companies.

The project implementation period is June-September 2022. If you are interested, please fill out the application no later than June 24.
Trainings will be held online.

In case of questions, contact us: 555140773, 571828558

Digital Transformation Promotion Project for Female Entrepreneurs

SMEDA has launched a project to promote digital transformation for small and medium-sized businesses in the Adjara highlands, owned or run by women.

In particular, in Khulo and Keda municipalities, women entrepreneurs have been selected to attend digital transformation workshops, work with mentors to develop a digital transformation strategy for their businesses, and select and implement specific digital services before the project is completed.

EaP SME's Networking Platform

The project aims to improve the business environment and strengthen the competitiveness of small and medium-sized businesses in the Eastern Partnership region by developing SMEs and SMEs cluster networks and facilitating the integration of the EaP SME business global value chain, sharing information, knowledge and know-how. Through the V4 countries, an SME sustainable online networking platform has been established in the Eastern Partnership countries to provide advisory, educational and information services to online registered members during their networking activities.

For the successful implementation of the project and to achieve the best results, we involved business support organizations, clusters, SMEs from all EaP countries (Georgia, Armenia, Azerbaijan, Moldova, Belarus, Ukraine) and three V4 countries (Hungary, Slovakia, Poland). Both EaP and V4 regions will have more opportunities to work together and share information, knowledge and expertise through an online platform, as well as effective collaboration, network development and SME cluster development, as well as cluster-to-cluster collaboration for economic growth in Europe.

starta - Women Acceleration Program

The project is pilot and 20 female entrepreneurs will be selected. The acceleration program will start in January 2022 and last until the end of August 2022.
The project is financially supported by the USAID under the Economic Governance Program.

Acceleration program created with the idea that after completing the program the participant will have the knowledge and skills that will help him on the one hand to manage the existing business on the one hand and also on the future growth and development. In particular, the program includes 3 main components:
• Trainings
• Mentoring program
• Networking
To ensure maximum effectiveness, the trainings and mentoring program will be conducted in parallel, which means that the knowledge gained during the trainings will be able to be strengthened directly through practical work with qualified, richly experienced mentors. After completing the training and mentoring program, various activities will be planned and implemented for effective networking.
Starta trainers and mentors are people with rich theoretical knowledge and practical experience. Also, in the process of acceleration you will have to attend master classes of various successful professionals and hear directly from them the answers to the questions that interest you.

A series of webinars on crisis management

SMEDA, in collaboration with and with the support of the German Sparkassenstiftung Georgia Foundation, implemented a project that included 20 webinars for employees of financial institutions.

The topic of the webinars was to analyze the crisis caused by the Covid Pandemic and to review the basic principles of crisis management based on both theoretical and practical examples.

The project trained about 200 middle and high-level employees of various financial institutions. The project involved organizations of various types and sizes, although special attention was paid to small and medium-sized financial institutions and at the same time to employees working in the regions.

A series of webinars were planned and implemented during August-December 2020.

Raising awareness of consumer rights in financial institutions

In the framework of the project "Responsible Financing in the Caucasus", in cooperation with the German Sparkassenstiftung Georgia Foundation, the "Small and Medium Enterprise Development Association" (SMEDA) conducted a training cycle for employees of financial institutions. Trainings were conducted in Tbilisi and in the regions, including preference for training in the regions.