Social media management, email marketing, content marketing, copywriting, SEO, etc. These are terms that we already hear every day and are actually services that are increasingly replacing traditional marketing. The reason is simple - digital marketing is becoming more and more practical to reach our target audience more easily and effectively, while optimizing costs.
"Small and Medium Enterprises Development Association (SMEDA)" is launching a project in Khulo, Keda and Lagodekhi, the aim of which is to help young people living in these municipalities to develop digital skills. In particular, within the framework of the project, 30 young people will be selected from each municipality, who will undergo a social media management and digital skills course, after which they will be able to be effectively employed both locally and remotely.
The project aims to improve the business environment and strengthen the competitiveness of small and medium-sized businesses in the Eastern Partnership region by developing SMEs and SMEs cluster networks and facilitating the integration of the EaP SME business global value chain, sharing information, knowledge and know-how. Through the V4 countries, an SME sustainable online networking platform has been established in the Eastern Partnership countries to provide advisory, educational and information services to online registered members during their networking activities.
In the framework of the project "Responsible Financing in the Caucasus", in cooperation with the German Sparkassenstiftung Georgia Foundation, the "Small and Medium Enterprise Development Association" (SMEDA) conducted a training cycle for employees of financial institutions. Trainings were conducted in Tbilisi and in the regions, including preference for training in the regions.
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