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2023.12.07

Business history of "starta" participant

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Khma is a clothing and accessories brand that aims to make a positive impact on the consumer.

khma is a clothing and accessories brand that aims to make a positive impact on the consumer.

How did the initial idea come about and where does the history of "Khma" begin?

I always wanted to do something that would generate additional income and through which I would be able to communicate with people on the one hand, and on the other hand, I would be able to give motivation and self-belief to others. This is where the desire to create a brand voice arose.

 Why is the existence of "Khma" necessary for the Georgian market today?

In today's reality, you have to catch up with life, you can't catch up with things, often a certain part of society has the feeling that they are not enough. The voice is focused on telling the customer that enough is enough, it's great, and to love themselves. Voice carries this content, and it is important to have brands that are people's friends beyond financial interests.

 What is the biggest difficulty and challenge you have faced in the process of doing business?

The most difficult thing was to find team members who would share the ideology of the brand.

 Tell us about SMEDA's role in your business development?

Smeda was a window of great opportunity for me, I reassessed many things both in myself and in my brand. The Starta program gave me many answers and raised questions that are very important for growth and development. During this period I gained new friends, contacts and skills.

 What are your current news and future plans?

In 2024, we want to be physically present in our space, and we are already working on this issue. At the same time, we are going to increase the products and offer new products to the customers.

 What advice/recommendation would you give to people who want to start a business but find it difficult to take this step?

Listen to your inner voice and don't be afraid to make mistakes.

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